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Posted: August 31st, 2021
Cost of good solds and profits of Mini Mochi Munch, Business Finance homework help
Question description
Kokomochi is considering the launch of an advertising campaign for its latest dessert product,
the Mini Mochi Munch. Kokomochi plans to spend $2.45 million on TV, radio, and print
advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi
Munch by $11.94 million this year and by $9.94 million next year. In addition, the company expects that
new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi’s other
products. As a result, sales of other products are expected to rise by $2.92 million each year.
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Kokomochi’s gross profit margin for the Mini Mochi Munch is 36%, and its gross profit margin
averages 24% for all other products. The company’s marginal corporate tax rate is 35% both
this year and next year. What are the incremental earnings associated with the advertising
campaign? Note: Assume that the company has adequate positive income to take advantage of the tax benefits provided by any net losses associated with this campaign.Calculate the unlevered net income for year 1 and year 2 below:Incremental Earnings Forecast ($ million)Year 1Sales of Mini Mochi Munch ___________Other Sales __________Cost of Goods Sold __________Gross Profit __________Selling, General & Admin. __________Depreciation __________EBIT __________Income tax at 35% __________Unlevered Net Income __________
Year 2Sales of Mini Mochi Munch ___________Other Sales __________Cost of Goods Sold __________Gross Profit __________Selling, General & Admin. __________Depreciation __________EBIT __________Income tax at 35% __________Unlevered Net Income __________
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