Posted: November 24th, 2022

BUSINESS 251 COMPETITIVE STRATEGY 90 2 long project

COMPETITIVE STRATEGY90 2 long projectOne of the more common ways organizations are seeking todevelop a competitive advantage is through the upgradingand improving of their human capital. One tactic used in thisregard is to increase diversity among the workforce.Diversity is much more that a mix of races and genders; itcovers a wide range of characteristics that includes suchthings as multiple generations and sexual orientation.In this module’s case study, you will be looking at Aetna’sattempts to increase diversity among its workforce with theintent of becoming more competitive. Review the AetnaDiversity Case Study and particularly Exhibit 8 in the case,and the accompanying background materials and addressthe following questions:1. How well did the CEO make a business case for diversity? What couldhave been done differently?2. What should he do next?3. Identify another organization that uses diversity as part of their businessstrategy (for example, Levi Strauss and Co.) How successful have theybeen with this effort?4. How does that organization’s emphasis compare to Aetna’s?Prepare a 5- to 6-page paper (not including title page andreference list) that addresses these issues. Include at least 5library sources to strengthen the discussion. Please uploadyour paper by the module due date.Assignment ExpectationsYour paper should demonstrate critical thinking and analysisof the relevant issues and HRM actions, drawing upon all ofthe required background readings and any relevant sourcesfrom your prior courses and your own library and Internetresearch (reputable websites).Prepare a paper that is professionally presented (including acover page, a “List of References,” and a strong introductionand conclusion). Proofread your paper carefully forgrammar, spelling and word-usage errors.Address all aspects of the assignment as stated above.Limit your Internet searching and focus instead on librarysearches and be sure to bring in information from thebackground readings.Give authors credit for their work. Cite sources of borrowedinformation in the body of your text as footnotes, numberedend notes or APA style of referencing.

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