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Posted: October 21st, 2021
BUS 499 Assignment 2 External and Internal Environments – GM
Choose an industry you have not yet
written about in this course, and one publicly traded corporation within that
industry. Research the company on its own Website, the public filings on the
Securities and Exchange Commission EDGAR database (.sec.gov/edgar.shtml">http://www.sec.gov/edgar.shtml), in the
University's online databases, and any other sources you can find. The annual
report will often provide insights that can help address some of these
questions.
Write an eight to ten (8) page paper in
which you:
Choose the two (2) segments of the
general environment that would rank highest in their influence on the
corporation you chose. Assess how these segments affect the corporation you
chose and the industry in which it operates.
Considering the five (5) forces of
competition, choose the two (2) that you estimate are the most significant for
the corporation you chose. Evaluate how well the company has addressed these
two (2) forces in the recent past.
With the same two (2) forces in mind,
predict what the company might do to improve its ability to address these
forces in the near future.
Assess the external threats affecting
this corporation and the opportunities available to the corporation. Give your
opinions on how the corporation should deal with the most serious threat and
the greatest opportunity. Justify your answer.
Give your opinion on the corporation's
greatest strengths and most significant weaknesses. Choose the strategy or
tactic the corporation should select to take maximum advantage of its
strengths, and the strategy or tactic the corporation should select to fix its
most significant weakness. Justify your choices.
Determine the companyâs resources,
capabilities, and core competencies.
Analyze the companyâs value chain to
determine where they can create using the resources, capabilities, and core
competencies discussed above.
Use at least three (3) quality
references. Note: Wikipedia and other Websites do not quality as academic
resources.
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