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Posted: December 8th, 2022

BUS 310 INTRODUCTION TO MARKETING (MARKETING PLAN OF MCDONALDS COMPANY)

BUS 310 INTRODUCTION TO MARKETING

MARKETING PLAN MARKING SHEET

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Maximum Mark Possible

Project Name

Actual Marks

1

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Executive
Summary. Should start with 3 circles diagram in the beginning.
Product:

1

Profits (GM, NC).

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Prices start at $10 per page for undergrad work and go up to $21 for advanced levels, depending on urgency and any extras you toss in. Deadlines range from a lightning-fast 3 hours to a chill 14 days—plenty of wiggle room there! Plus, if you’re ordering big, you’ll snag 5-10% off, making it easier on your wallet while still getting top-notch quality.

1

Sales (units & Dhs).

1

Advertising expenditure (Dhs) & Theme.

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1

Market shares %

Research=3.5.
References=1.5.
Mission Statement (one /two short paragraphs)..

2

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Industry
mentioned

1

Motivating

2

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Some key elements linked to objectives

Market Analysis (Spread-sheet) one page

2

At
least 2 years past & 3 years into the future

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You’re in good hands with degree-holding pros—many rocking Master’s or higher—who’ve crushed our tough vetting tests in writing and their fields. They’re your partners in this, hitting tight deadlines and academic standards with ease, all while tailoring every essay to your exact needs. No matter the topic, they’ve got the chops to make it stellar.

5

Total
target market (Vol., Value, Growth)

5

Company's market (Vol., Value, Share)

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4

Two competitors market shares .

7

SWOT

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4

Positioning Statement,.

Marketing
Objectives (Table format).

3

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At
least 3 and specific.

3

Linked
to mission statement.

Marketing Strategies,

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3

Separate one for each marketing objective

6

Each strategy clearly explained but briefly.

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10

Creative/innovative &
differentiate

Action
Plans (1 page max.)

3

One for each strategy

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3

Where, when, cost, who is responsible,
etc. (table format)

Control
(max. one page)

6

One for each strategy (table
format)done.

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We stick to your rubric like glue—nailing the structure, depth, and tone your professor wants—then polish it with edits for that extra shine. Our writers know what profs look for, and we double-check every detail to make sure it’s submission-ready and grade-worthy.

Budget (Spread-sheet)

2

3 years
(Budget or first year + 2 years)

2

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Send us your draft and tell us your goals—we’ll refine it, tightening arguments and boosting clarity while keeping your unique voice intact. Our editors work fast, delivering pro-level results that make your paper pop, whether it’s a light touch-up or a deeper rework.

Budget
year divided into 12 months

6

SP, CP,
Units, GSV, Cost of Sales, Gross margin (GM), GM %,

Advertising,
Total advertising, Net Contribution $ (NC), NC%

5

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Accuracy.

8

Written document

100%

Total

BUS310 – Spring 2016Marketing Plan AssignmentOverview and
Objectives:
You are tasked to develop a marketing plan in team of 3-5 members. Blackboard
page contains sample outlines and templates of marketing plan. Assume your
team’s key responsibility as marketing consultants will be to draft a marketing
plan for your choice of a company
or one of the following companies:-
Aesop (Yas mall)-
Tesla Motors (for UAE market)-
Champion cleaners (Al Seef mall/Khalifa Park
Area)-
Mandarin Oriental Hotel (Al Saddiyat Island)-
Abercrombie and Fitch (Yas Mall, Yas Island)-
Slices (Dubai Media City/knowledge village)-
The Louvre Museum (Al Saddiyat Island)-
“The
residence” by Etihad Airways (Abu Dhabi)-
Huawei smart watch (for UAE market)-
Xiaomi Mobile Phones (for UAE market)-
Volvo SC60 (for Abu Dhabi market)Assignment
Description:Your marketing plan will consist of seven key sections (the
plan should include all these section, but the specific lettered points within
these six sections need not be discussed if they are not relevant), please
refer to Blackboard “sample mkt plan” as a template.1.
Executive summary2.
Environmental analysis3.
SWOT analysis4.
Marketing objectives5.
Marketing strategies6.
Marketing implementation7.
Evaluation and controlThe final submission of this project is due on (or before) 12th
of May (Thursday). The report should
consist of minimum 15 pages description/analyses, both soft copy (by email) and
hard copy are required for the final submission.

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