Looking for a similar answer, essay, or assessment help services?

Simply fill out the order form with your paper’s instructions in a few easy steps. This quick process ensures you’ll be matched with an expert writer who
Can meet your papers' specific grading rubric needs. Find the best write my essay assistance for your assignments- Affordable, plagiarism-free, and on time!

Posted: May 10th, 2024

Brand Impact On Consumer Buying Behavior

Branding psychologyConsumer driven approaches is widely adopted by the companies in order to enhance countless emerging needs of modern customers. Branding becomes a crucial activities of consumer driven approach and its aim to build a loyal customer base and creation of an effective brand image.

In this document, the author presents a research report complied after analyzing the effects of branding on the consumer purchase decision. The research had been carried at the shopping centre called Shoppers Stop in India. The research had attempted to find whether there is positive relation between the positive effect of the brand and the consumer purchase decision.

Which Citation Styles Can You Handle?

We get a lot of “Can you do MLA or APA?”—and yes, we can! Our writers ace every style—APA, MLA, Turabian, you name it. Tell us your preference, and we’ll format it flawlessly.

“There are so many parity products out there that the only way to differentiate yourself from the others is to create an aura, an image, around your brand. Consumers need a road map; they need to find a way to get from their need to a product purchase that’s simple, easy, not full of a lot of noise, and most brands get lost somewhere between the shelf and the consumer mindset.”

-Karen Benezra, editor of Brandweek

The paper also discusses the literature “the importance of branding and the consumer purchase decision”. It details the research rationale along with the research philosophy, the approach used, the context, sample and procedure. As well as It discussed the significance of the proposed research along with its limitation. A provisional work schedule is also provided.

Aims

Are Writing Services Legal?

Totally! They’re a legit resource for sample papers to guide your work. Use them to learn structure, boost skills, and ace your grades—ethical and within the rules.

The aim is to determine the extent of the correlation between the activities of branding and consumer purchasing as well as put into perspective the main functions and values branding can offer companies in term guiding valued customers through the often complex process of purchase decision-making.

Thus the basic research question would be, how does branding affect the consumer purchase decision?

Objectives

What’s the Price for a Paper?

Starts at $10/page for undergrad, up to $21 for pro-level. Deadlines (3 hours to 14 days) and add-ons like VIP support adjust the cost. Discounts kick in at $500+—save more with big orders!

This research will have the following objectives:

To assess whether positive feelings towards a brand will translate into a consumer purchase decision.

To establish the changes in the relationship between branding and consumers’ purchasing decision when other factors such as price are introduced.

To examine the consumers tendency to recommend brands and its effect on purchasing decisions of their friends and family.

Is My Privacy Protected?

100%! We encrypt everything—your details stay secret. Papers are custom, original, and yours alone, so no one will ever know you used us.

Chapter 2: Literature Review

Origin of Branding in Market.

After the First World War, the whole world economy was under Great Depression during 1930s and also gives rise to socio-economy problems because of impact of war wages on the people and hence left a dent in people’s pockets and curbed the desire of society to spend and consume.

Strangely, the Second World War and the period after the war had seen a different pattern in manufacturing industries that a increased capacity to produce goods whereas the society was left with an ingrained desire to be frugal.

Is AI Involved in Writing?

Nope—all human, all the time. Our writers are pros with real degrees, crafting unique papers with expertise AI can’t replicate, checked for originality.

Bass & Company, the British brewery, claims their red triangle brand was the world’s first trademark. Lyle’s Golden Syrup makes a similar claim, having been named as Britain’s oldest brand, with its green and gold packaging having remained almost unchanged since 1885.

Source: http://www.quaffale.org.uk/php/brewery/578

What is Branding?

The word “Brand” the Germanic root meaning is “burn”. In commercial market branding is all about the product attributes that make a lasting impression in a customer’s mind.

Why Are You the Best for Research?

Our writers are degree-holding pros who tackle any topic with skill. We ensure quality with top tools and offer revisions—perfect papers, even under pressure.

As per Karl Marx, people make their own decisions about who to be, how to live, and what to buy, but under circumstances shaped by brands’ advertising, marketing and publicity.

Thus a brand exploits the underlying attribute that is storytelling and emotions which are the buying behaviour.

James Walter Thompson published a house ad explaining ‘trademark advertising’, in 1900. Thus Branding was coined for the first time with commercial explanation. Mr. Thompson appeared as the philosopher of Branding by ‘drawing a straight line between the manufacturer and the consumer’.

Source: http://library.duke.edu/specialcollections/hartman/guides/jwt-history.html

Who Writes My Assignments?

Experts with degrees—many rocking Master’s or higher—who’ve crushed our rigorous tests in their fields and academic writing. They’re student-savvy pros, ready to nail your essay with precision, blending teamwork with you to match your vision perfectly. Whether it’s a tricky topic or a tight deadline, they’ve got the skills to make it shine.

“Human civilization is dependent upon signs and systems of signs, and the human mind is inseparable from the functioning of signs-if indeed mentality is not to be identified with such functioning.”

Apple Logo Design

Apple was selected as main form of branding depending upon the company name.

Initially, the logo depicted a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. It is this apple that has continued to be used. The first logo design was perceived to be a bit too complex and hard to view, so Regis McKenna worked on the logo some years later and added a “bite mark” to symbolize the concept of seduction of the customers and the marketplace in general. Next, the monochrome version was replaced with the rainbow-colored logo as a reference to the Biblical story of Adam and Eve in which the apple represents the fruit of the Tree of Knowledge. It brings to mind that people must pursue their dreams. While this was not initially a deliberate goal, it did encourage business and consumers to consider the Apple brand for the first time and was successful in generating increased profits.Source: Charles Morris, Foundations of the Theory of Signs.

Source: http://www.logoorange.com/logodesign-A.php

Will My Paper Be Unique?

Guaranteed—100%! We write every piece from scratch—no AI, no copying—just fresh, well-researched work with proper citations, crafted by real experts. You can grab a plagiarism report to see it’s 95%+ original, giving you total peace of mind it’s one-of-a-kind and ready to impress.

A brand is an end result. Branding is the process by which a brand comes to be. A brand is many, many things, but it is never an accident.

Present Day Branding.

A branding provides a platform for consumer choice process. Today’s market offer different products among thousand for similar offerings, this complexity makes the users to follow their choice that have satisfied already in past. The pattern of this consumer behaviour was also supported by Assael in 1993 with a concept that in a situation of low-involvement of consumer, the consumers completely rely on past consuming experience; hence it provides a clue that consumers with minimum purchasing areas could be targeted by advertisement campaigns.

Thus consumer plays a key important role product branding process in current market. Even nowadays a good number of consumer emotionally attach with the brand that helps to understand the impact of image among consumers.

Can You Use Any Citation Format?

Yep—APA, Chicago, Harvard, MLA, Turabian, you name it! Our writers customize every detail to fit your assignment’s needs, ensuring it meets academic standards down to the last footnote or bibliography entry. They’re pros at making your paper look sharp and compliant, no matter the style guide.

With this a natural differentiation concept was introduced by Adcock in 1998, with differentiation process , the company start developing a set of unique differences that help to provide a distinctive identity among other products in market. Hence, differentiation provides a cutting edge for the branding of product in present competitive market.

As per Prof. Kevin Lane Keller, author of “Strategic Brand Management”: The trend in marketing of brand depends upon the changes in the environments around the consumers. A social, cultural, political, economic and technological environment changes the life of human and with this the branding need to adopt the trend for example

Online Marketing

Social Networking Online-Media such as Face book, MySpace, Google.

Can I Change My Order Details?

For sure—you’re not locked in! Chat with your writer anytime through our handy system to update instructions, tweak the focus, or toss in new specifics, and they’ll adjust on the fly, even if they’re mid-draft. It’s all about keeping your paper exactly how you want it, hassle-free.

A corporate social responsibility and sustainability impacting the product image.

Philip Kotler in 1999, a brand captures consumer’s attention through a Six Dimensions of Brand:

Attributes

A brand will communicate specific attributes, such as prestige.

How Do I Order a Paper?

It’s a breeze—submit your order online with a few clicks, then track progress with drafts as your writer brings it to life. Once it’s ready, download it from your account, review it, and release payment only when you’re totally satisfied—easy, affordable help whenever you need it. Plus, you can reach out to support 24/7 if you’ve got questions along the way!

Benefits

A brand strengthens a product’s attributes by communicating a set of benefits that makes it more attractive.

Values

A brand represents a company’s core value and belief system.

How Quick Can You Write?

Need it fast? We can whip up a top-quality paper in 24 hours—fully researched and polished, no corners cut. Just pick your deadline when you order, and we’ll hustle to make it happen, even for those nail-biting, last-minute turnarounds you didn’t see coming.

Culture

A brand is representative or targets a target audience’s socio-cultural characteristic.

Personality

A Brand Project behavioural personality patterns of targeted consumers.

User

Can You Handle Tough Topics?

Absolutely—bring it on! Our writers, many with advanced degrees like Master’s or PhDs, thrive on challenges and dive deep into any subject, from obscure history to cutting-edge science. They’ll craft a standout paper with thorough research and clear writing, tailored to wow your professor.

A brand can emulate the end user.

Identification of Branding Differences step by step

Difference 1: A Visual difference, Symbols and logotype.

In the seventies, when the phrase generation was being coined and used in any number of contexts such as in movies, music, technology etc, Pepsi annex the beverage style of young adult segment of the inhabitants and dubbed them “the Pepsi Generation,” in an endeavour to make Coca-Cola seem old and staid. In the 1980s, Coca-Cola executed what was perhaps the most celebrated marketing mistake in history, discontinuing production on its core product, the most recognizable brand name in the world; in favour of a more Pepsi-like formula it dubbed New Coke. This Grand Canyon-size blunder eventually worked in the company’s favour when consumers revolted with startling vehemence and Coca-Cola quickly announced it would bring back its revered product, now under the name Coca-Cola Classic. Sales rebounded, and more media attention was lavished on the Cola Wars. The campaign also managed to underline the loyalty and affection so many consumers had for original Coca-Cola-which might very well have been the goal of the company to begin with. Coca Cola eventually dropped the word Classic from its name, and remains the most widely recognized brand in the world to the present.

Difference 2: Culture (Hofstede’s onion)

How Do You Match Professor Expectations?

We follow your rubric to a T—structure, evidence, tone. Editors refine it, ensuring it’s polished and ready to impress your prof.

Difference 3: Personality (Aaker)

Difference 4: Identity and positioning (Kapferer)

Brand Equity and Brand Loyalty.

Consumer Buying Behaviour : Branding a influencing factor

How Do You Edit My Work?

Send us your draft and goals—our editors enhance clarity, fix errors, and keep your style. You’ll get a pro-level paper fast.

What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer.

When purchasing a product there several processes, which consumers go through? These will be discussed below.

3- COMPONENTS OF BRANDING

Branding is a process of creating a product or company identity – a personality creation and development by a number of differential professionals with same objective or goal.

1. Advertising. It’s a wonderful thing to create a unique, user-friendly brand that the public is sure to embrace. However, if the public doesn’t find out about the brand-and much of the public will find out through advertising-all that effort, time, and money will go to waste. The look and attitude of the advertising also help define the brand in the public’s mind. Nike is well known for spending millions on celebrity endorsements for advertising. Its ads are legendary, and its “swoosh” logo is known the world over without a word being said.

Can You Brainstorm Topics?

Yep! We’ll suggest ideas tailored to your field—engaging and manageable. Pick one, and we’ll build it into a killer paper.

2. Marketing. In devising the personality of the brand and determining how it will be presented to the public, marketing, which is usually done in-house and through consultants, helps to create the entity that the brand will become. It’s a fine thing to own the recipe for Oreo cookies, but if you decided to sell the recipe and not the cookies, you would be making a very large marketing mistake. Marketing is not just selling; it knows what to sell and how to sell it as part of a larger plan.

What marketing does is to determine the proper audience for a product, and then deliver to that audience what it wants. The target demographic can be as narrow as 15-year-old boys living in the suburbs, or it can be literally anybody. That will depend on the product. But once the demographic is identified, marketing professionals analyze it, make sure the characteristics of that demographic are compatible with the product, and then emphasize the strengths of the product. The strengths of the product here are very specific: They are the strengths that will best convey the personality the demographic wants to see in it. For example, if Philips had tried to market its flat-screen TV to an audience over 65, which traditionally is not warm to change, it might not have been successful, no matter how innovative the product may have been. Instead, the company aimed its ads at people in their twenties and thirties, emphasized the newness and difference of the product, and had a great success.

3. Public relations. If advertising is the juggernaut of public attention, public relations is the stealth bomber. PR generates publicity for the brand, helps solidify the public’s opinion of the brand, and defines the brand-all without being perceived by the public

“A lot of clients don’t understand the difference between Branding, PR, advertising and marketing,” says Rob Frankel, author of Revenge of Brand X. “Personally, I prefer PR to advertising. I like PR because a lot of my Branding program is based on third-party endorsement. It’s way more credible and fast-acting than when you pay for ads.

Problem/Need Recognition for Future Branding

How do you decide you want to buy a particular product or service? It could be that your DVD player stops working and you now have to look for a new one, all those DVD films you purchased you can no longer play! So you have a problem or a new need. For high value items like a DVD player or a car or other low frequency purchased products this is the process we would take. However, for impulse low frequency purchases e.g. confectionery the process is different.

Q. What are the new branding challenges and opportunities especially nowadays with the global economic crisis?

Do You Offer Fast Edits?

Yes! Need a quick fix? Our editors can polish your paper in hours—perfect for tight deadlines and top grades.

The current economic crisis presents many challenges but also much opportunity for brand marketers at the same time. Research has show that in past recessions those firms that have been willing to invest in their marketing have emerged in a stronger position than those firms that have cut back spending and reduced their marketing investments. Obviously those marketing investments must be wise ones. Perhaps the most important branding consideration in tough economic times is to establish perceptions of good value. Being seen as low priced or less expensive is not necessarily the answer, the more important consideration is that consumers feel that they are getting appropriate value from a product or service. Value is basically all the benefits the consumer realizes versus all the costs that he or she incurs. It is important to view and these benefits and costs broadly. Benefits include the perceived monetary value of all the bundle of economic, functional, and psychological benefits that customers expect from a product. Similarly, costs are not restricted to the actual monetary price but may reflect opportunity costs of time, energy, and any psychological involvement in the decision that consumers might have. Top marketers in a recession will be sure to develop marketing programs and activities that optimally balance that equation so that consumers feel the collective benefits outweigh the collective costs as much as possible. That my involve framing the brand’s costs and benefits so that they are seen in the most positive light possible.

Q. What would you single out as the most important message out of your extensive experience in studying brands?

The most important message for marketers these days is to make sure they have a deep, rich understanding of consumers and how they think and feel about brands and their products and services. It is so fundamental and may seem obvious, but unfortunately many marketers still fall way short on that score.

Consumer Buying Behaviour

Q. What is the future of branding?

Brands will always be important given their fundamental purpose – to identify and differentiate products and services. A good brand makes people’s lives a little easier and better. People are loyal to brands that satisfy their expectations and deliver on its brand promise. In an increasingly complex and busy world, the ability of a brand to simplify consumer decision-making is powerful. The predictably good performance of a strong brand is something that consumers will always value. What will change, however, is the means by which firms will build those brands. Marketers must always be adopting state-of-the-art branding practices to ensure that their marketing programs and activities reflect the always changing economic, cultural, technological, social, and legal environments.

Can You Start With an Outline?

Sure! We’ll sketch an outline for your approval first, ensuring the paper’s direction is spot-on before we write.

There are 4-Types of consumer buying behaviour: Assael 1987

Purchasing Experiences

High Involvement

Low Involvement

Significant differences between brands

Complex buying behavior

Variety-seeking buying behavior

Few differences between brands

Can You Add Charts or Stats?

Definitely! Our writers can include data analysis or visuals—charts, graphs—making your paper sharp and evidence-rich.

Dissonance-reducing buying behavior

Habitual buying behavior

Source: Assael 1987, Consumer Behaviour and Marketing Action, 6th edition, p. 67

There are four types of consumer depending upon the degrees of involvement and degree of differentiation amongst the brands as per Assael.

A displaying Complex Buying Behaviour Pattern is a group of consumer who prefer to expand their beliefs regarding a particular product as a primary step and hence this process will lead them to develop positive attitudes regarding the product.

Dissonance-Reducing Behaviour of consumer is classified as the trend in which consumers are highly involved in the purchasing experience but unable to compare among the brand of products offering similar services or features.

Thus differentiation becomes the key point as consumers asks for the features or functionalities or price comparison among the brand but in a market which display low differentiation of brands, the consumer purchasing behaviour is influenced by convenience.

Displaying Habitual Buying Behaviour is a behavioural pattern as a result of consumer’s condition where the consumer buying decision depends on the product information acquired passively or the information embedded in their mind via review electronic media or promotional efforts, also the user shows low-level of involvement products.

Variety Seeker Buying Behaviour, the consumer buying reaction occurs because of low-involvement in a market that displays high levels of product differentiation , thus they prefer to follow “Brand Switching” , in order to satisfy their need for diversification.

Chapter 4: Survey, Analysis and Findings

What About Multi-Part Projects?

We’ve got it—each section delivered on time, cohesive and high-quality. We’ll manage the whole journey for you.

Introduction

The survey was performed in India at “Shoppers Stop Mall” (New Delhi Ansal Plaza Branch), which has many branches across the country at major cities and in United Kingdom, at St. Anns Shopping Centre (Harrow, London). The survey template was design to understand the relation between a product brand and consumer, in a sense that how much they trust or rely on the brand that they go for the product, in short the impact of branding on consumer purchasing decision.

The research was to understand the influence of Brand in a developing and developed country. As the one could easily conclude that the consumer in developed country focus on more on brand image as the brand image define the quality of product whereas consumer in developing focus more on the need rather than quality for example a consumer in India purchasing a television will first look for the price and then maximum features within the price also the product should belong to reliable brand this is one of the key reason that even though India has certain level of free trade open market relation with china , still the Chinese cheap product unable to penetrate the Indian market.

Questionnaires

There are 150 and 180 interviews have performed in India and UK respectively, the pie chart display the same. The Number of interviews conducted with respect to different age group, the column chart below represent about the survey conduct in India at shoppers stop mall.

Do You Adapt to International Rules?

Yes! UK, US, or Aussie standards—we’ll tailor your paper to fit your school’s norms perfectly.

The below graph display the number of interviews conducted, focusing the age group in UK at St. Anns Shopping Centre. In our survey we have put more focus on the young generation and middle-age group to understand their psychology while purchasing a product and how its being influences by the brand of the product. We also get to know the preference made by female and male group in India and UK. The female group in India and UK both spend their most of their shopping time in costumes and they prefer detail analysis or observation between different brands and they could easily compromise on the brand.

Which brand do you use?

Brand P

Brand Q

Brand R

What does a complex assignment mean?

If your assignment needs a writer with some niche know-how, we call it complex. For these, we tap into our pool of narrow-field specialists, who charge a bit more than our standard writers. That means we might add up to 20% to your original order price. Subjects like finance, architecture, engineering, IT, chemistry, physics, and a few others fall into this bucket—you’ll see a little note about it under the discipline field when you’re filling out the form. If you pick “Other” as your discipline, our support team will take a look too. If they think it’s tricky, that same 20% bump might apply. We’ll keep you in the loop either way!

Brand S

In case of others, please specify….

Age group?

16- 24

24 35

35- 50

50-70

What to you perceive to be the key attributes of a brand and what do you associate it with?

Quality

Price

Who is my writer? How can I communicate with him/her?

Our writers come from all corners of the globe, and we’re picky about who we bring on board. They’ve passed tough tests in English and their subject areas, and we’ve checked their IDs to confirm they’ve got a master’s or PhD. Plus, we run training sessions on formatting and academic writing to keep their skills sharp. You’ll get to chat with your writer through a handy messenger on your personal order page. We’ll shoot you an email when new messages pop up, but it’s a good idea to swing by your page now and then so you don’t miss anything important from them.

Status

Personality

Aesthetics

To what extent brands are important to you?

Very Important

Important

Neither Important nor Unimportant

Not Very important

Not at all Important

5. How does the “Made in trademark” influence your buying?

Very Much

Not much

Doesn’t Matters

Matter’s

Strongly Matter’s

What is the key difference between International and Domestic brands?

Quality

Price

Variety

Services

Does Culture difference play an important role in regards to your buying decision?

Agree

Strongly Agree

Depends

Disagree

Strongly Disagree

Do you agree shopping is different in abroad then in India?

Yes

No

Do you feel changing market of fashion and technology plays an important role in your buying decision?

Yes

No

What product of that particular brand do you use?

Product 1

Product 2

Product 3

Product 4

In case of others, please specify…..

How long have you been using this product?

1 year

2 year

3 year

4 year

5 year

In case of others please specify…

How did you first chance upon the product?

Advertising

Word of mouth

Display

In case of others, please specify…

Please suggest, if you want to make any changes to the product and why?

Are you satisfied with this brand?

Extremely satisfied

Satisfied

Fairly Satisfied

Not at all Satisfied

Which Cosmetic product brand you prefer?

Olay

Dove

Grainier

A combination of mixed product brand.

How long have you been using the product XYZ?

First Time

Regular user

Never.

What made you use the Product XYZ the very first time?

Advertising

Word of Mouth

Display at shop

If anything else, please specify…

Have you ever used competitor’s product?

Yes

No.

If you have used competitor’s product, then please confirm which product is better in the following terms:

Quality

Quantity

Brand Name

Are you:

Male

Female

How did you receive this product?

Gift

Purchase

If other, please specify?

How did hear about the sale of this product?

Advertising-Newspaper, radio, TV

Friend / family

Article / magazine

Store

Others, specify__________________________________

From which store did you made the purchase of this product? Specify.

_____________________________________________________________________________________________________________________

How many different brands did you look out for this product? Specify.

___________________________________________________________

Findings

In developing nations such as European countries, a different trend has been seen because of globalisation and free trade, the market is flooded with many products offering similar features and because of competition, the price of the product has fallen down, European industries has to reduce their cost of goods sales by compromising with the quality of materials or setting up manufacturing industries in developing or poor nation where the quality of production much more oriented towards manufacturing the product instead of manufacture quality product , for example Automobile industries , the number of automobile industries has gone down significantly in past 50 years.

As per the research performed by KPMG for Automobile industries, the future of automobile industries will not only be characterized by origin of OEMs.

Recommendations

Convergence: A Business Concept

The concept convergence has already entered into the market with innovation ideas of doing business, in automobile industries; e-Mobility and Car-sharing business are the best example the convergence of brand and business ideas, e-mobility provides convergence between Fiat OEMs and Power Suppliers and Car-Sharing e.g Deutsche Bahan is the convergence between OEMs and mobility providers.

From this we could able to figure out that convergence and innovative business ideas not only helps the Brand

Convergence – A New Business Player

Convergence example: E-Mobility and Car-Sharing

Assembled Product: Combination of Branded Products

In coming future, one could imagine of a product developed like an IT product, for example an IT product such as cloud computing systems , IT for green , Client computing , Advance Analytics (Business Intelligence software) is a combination of many software product provided by different brand leaders. This could be a future business concept across all products , one could think of his own car made up of worlds different brand leaders.

Conclusions

Recommendations

Personnel Reflections

Order|Paper Discounts

Why Choose Essay Bishops?

You Want The Best Grades and That’s What We Deliver

Top Essay Writers

Our top essay writers are handpicked for their degree qualification, talent and freelance know-how. Each one brings deep expertise in their chosen subjects and a solid track record in academic writing.

Affordable Prices

We offer the lowest possible pricing for each research paper while still providing the best writers;no compromise on quality. Our costs are fair and reasonable to college students compared to other custom writing services.

100% Plagiarism-Free

You’ll never get a paper from us with plagiarism or that robotic AI feel. We carefully research, write, cite and check every final draft before sending it your way.