Posted: October 31st, 2024

Analyze major driving forces for change in the environment

Harley-Davidson: External and Internal Analysis

Instructions for this assignment: Perform all of the elements listed below.

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This assignment has you complete two parts of a strategic business plan. To see how those parts fit into a full business plan, click here for a strategic business plan outline.

Part I - Analysis of the External Environment

As part of the Strategic Business Plan, you have been asked to:

• Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.

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• Analyze the dynamics of competition using Porter's Five Forces Model of Competition. Correctly assess the dynamics of competition.

• Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.

• Summarize the strategic issues firms in this industry face and identify their biggest threats.

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This section should be titled "The Analysis of H-D's External Environment."

Part II - Internal Environment Analysis

Financial

Gather the financial information necessary to do a complete ratio analysis and the Balance Score Card (BSC) key metrics information.

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If you were going to create a BSC, what would be the key metrics you would measure in each of the four BSC areas:

• Financial
• Customer
• Internal Business Process
• Learning and Growth

Perform a ratio analysis using H-D's five-year financial performance. Interpret the meaning of the ratios and financial performance.

This section should be titled "The Analysis of H-D's Current Strategy: Two Views." Be sure to include the ratio analysis. You may also include other graphics to support your narrative.

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Competitors

Based on your analysis, you must decide which two competitors present the biggest competitive threat to H-D.

Perform a financial ratio analysis for the competitors after looking at trends in financial performance over five years, and compare the trends to industry averages.

Be sure you have a clear ranking of the industries' competitors.

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This section should be titled "Competitor Analysis." Be sure to include the financial ratio analysis. You may also include other graphics to support your narrative.

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