Analysis Of The Market For Kids Apparel Marketing Essay

Popular culture is no longer regional. The advent of cable television, syndicated radio programs, and the Internet has created a world where a fashion statement in New York will be on the streets in a small mid-western town in a matter days. The speed of our telecommunication system has increased young customers’ expectations and demands for products that represent their own cultural statement.

This clothing store business plan details how Smoke Jumpers will offer young customers the youth-oriented products and clothing that are popular in large urban areas but not available locally.

Which Citation Styles Can You Handle?

We get a lot of “Can you do MLA or APA?”—and yes, we can! Our writers ace every style—APA, MLA, Turabian, you name it. Tell us your preference, and we’ll format it flawlessly.

The target customer is “Generation Y,” age 11-18, who listens to alternative music, participates in youth sports like skateboarding and snowboarding, and looks toward alternative clothing trends in large urban areas for inspiration. Smoke Jumpers will provide the distinctive clothing, shoes and products that are just ahead of the fashion curve.

Introduction

Good times for the Indian kids’ apparel market are in the offing. The evolution in the buying behavior of children, and their influence over their parents results in a big difference in purchase decisions. Media exposures and promotions also cause a significant influence in the market. Evolving dynamics in this market have made it necessary for the manufacturers and retailers to evolve their business strategies’ in order to sustain themselves in the market. Many manufacturers come up with their own brands, while some others enter into business through joint ventures.

Today’s kids are more fashion conscious, and are ready to experiment with clothing. Increase in the amount of disposable income, and retail blitz has brought a sea change in the Indian kids apparel market. With kidswear being considered as a part of the lifestyle segment and a strong emphasis is being placed on brands, this segment proves to be a potential business

Objective of Feasibility study

Products

SmokeJumpers will offer young customers the following youth-oriented products and clothing:

Are Writing Services Legal?

Totally! They’re a legit resource for sample papers to guide your work. Use them to learn structure, boost skills, and ace your grades—ethical and within the rules.

Shoes

Jackets

Sweaters

What’s the Price for a Paper?

Starts at $10/page for undergrad, up to $21 for pro-level. Deadlines (3 hours to 14 days) and add-ons like VIP support adjust the cost. Discounts kick in at $500+—save more with big orders!

Shirts

Pants

Bags

Hats

Is My Privacy Protected?

100%! We encrypt everything—your details stay secret. Papers are custom, original, and yours alone, so no one will ever know you used us.

T-shirts

Dresses and skirts

Shorts

Kids Wear Industry/Market Analysis

Market for kids’ apparel is the fastest growing industry in India. Manufacturers are coming up with fancy materials targeting kids who are more interested in the upcoming fashion trends. Children’s garments are available in various forms and designs. Kids’ apparel market is more unorganized than any other segment of apparels. The market is a proposition of the good, bad and the ugly. A huge volume of kids’ apparel in India is being dominated by local and unorganized players. This gives an excellent opportunity for the organized players to lay a strong foundation in this segment. Indian market is now moving towards an international look in terms of children’s apparel. Cotton plays a major role in the clothing of children. Approximately, 86% of the kidswear are of cotton.

Is AI Involved in Writing?

Nope—all human, all the time. Our writers are pros with real degrees, crafting unique papers with expertise AI can’t replicate, checked for originality.

Branded kids apparel market is in its nascent stage in India with a handful of national and international brands. Industry analyst estimate that market size of branded kidswear in India including brands like Ruff Kids, Ruff Baby, Planet Kids, Gini & Jony, ZAPP, Li’l Tomatoes, and Weekender Kids is estimated to be around Rs 1,000 Crore. They positively assert that branded market for kids is growing at 15% per annum. International brands including Barbie, Mothercare, Benetton Kids, Pepe, Lee Kids, Tommy Hilfiger, and Adams Kids have also entered the Indian market.

According to the India Apparel Report, 2008 (Images Year Book, Vol IV), the size of kidswear market is estimated to be at Rs. 30, 510 Crore. Industry experts predict that the market will further grow to reach Rs. 45, 000 Crore by 2013, with braded apparels contributing to a major share. The volume of market share of kids apparels in the total apparel market is at 24.9%, as against a 15% share in 2005. Urban kids apparel market comprises about 60% of the total kidswear market. A research states that more than 30% of the country’s population is below 15 years of age. The density of population makes kidswear to be one of the fastest growing segments in the Indian market scenario.

Branded kidswear are well established in I tier cities, and are now experiencing a good growth in II & III tier cities as well. Wanting the best outfit for their children, parents are seeking a variety of garments offered by new brands, and are shopping in exclusive outlets dedicated for children’s apparel. Industry players further predict that the market is set to grow by 12% annually and reach its peak by 2010.

Characteristics of Kidswear Markets:

The market for kidswear is classified as follows:

Why Are You the Best for Research?

Our writers are degree-holding pros who tackle any topic with skill. We ensure quality with top tools and offer revisions—perfect papers, even under pressure.

Infants (0 – 6 months)

Toddlers (7 months – 2 years)

Kids (3 – 8 Years)

Pre-teens (9 – 12 Years)

Who Writes My Assignments?

Experts with degrees—many rocking Master’s or higher—who’ve crushed our rigorous tests in their fields and academic writing. They’re student-savvy pros, ready to nail your essay with precision, blending teamwork with you to match your vision perfectly. Whether it’s a tricky topic or a tight deadline, they’ve got the skills to make it shine.

Children’s wear is mainly on a seasonal basis. Highest sales figures are usually recorded during the months of August – September. The average annual expenditure on kidswear is approximately Rs. 3, 857.

Average budget for kids apparel

According to report analyzing the trends in the kid-wear sector the top 10 markets are growing at 6-7% annually and is expected to reach US$131.5bn by 2012. International brands like Tommy Hilfiger, Freelook Junior, Lee Kids, Adams kids, Benetton and Pepe are also making efforts to capture a slice of the market in India.

Market segmentation

The market size includes the Rs. 114,500 million uniform segment that saw an annual value growth of 22.50 % over the previous year. The kidswear segment has grown at the rate of 15.6 % in value terms and 4.36% in volumes in 2007, which is a significantly higher growth rate in 2005 (11.4% and 3.8%, respectively). Growth in value is exceptionally high in all kidswear ranges, over 35 % in premium, 21.5 % in the middle, 13.4 % in economy and 6.7% in mass.

There exists a need gap in terms of availability of a greater range of branded and quality merchandise for children and infants in India. The branded children’s garment market in India is large running between Rs 12,000-18,000 Crore per year.

Will My Paper Be Unique?

Guaranteed—100%! We write every piece from scratch—no AI, no copying—just fresh, well-researched work with proper citations, crafted by real experts. You can grab a plagiarism report to see it’s 95%+ original, giving you total peace of mind it’s one-of-a-kind and ready to impress.

Children’s garments are largely bought off the streets in this country. The vast number of small shops that line the back-alleys of our high streets are where kids’ garments sell out . While the high street remains the point of purchase for the branded garment, the back-alleys remain the spots that attract the hordes buying in numbers.

Market size and Growth

According to the India Apparel Report, 2008, the size of kidswear market is estimated to be at Rs. 30, 510 Crore which will further grow to reach Rs. 45, 000 Crore by 2013, with branded apparels contributing to a major share. Urban kids apparel market comprises about 60% of the total kidswear market.

Branded kidswear are well established in I tier cities, and are now experiencing a good growth in II & III tier cities as well. Industry players further predict that the market is set to grow by 12% annually and reach its peak by 2010. At a time when every other international brand is eyeing a share of the big pie in the fast growing Indian kidswear market, home-grown brands like Gini n Jony, Lilliput, Catmoss, Li’l Tomatoes and Ruff Kids are all set to take the international market by storm. According to industry estimates, the organised kidswear market in India is around Rs 4,000 Crore and it is growing at 20-30%.

Target Market

The market for kidswear is classified as follows:

Can You Use Any Citation Format?

Yep—APA, Chicago, Harvard, MLA, Turabian, you name it! Our writers customize every detail to fit your assignment’s needs, ensuring it meets academic standards down to the last footnote or bibliography entry. They’re pros at making your paper look sharp and compliant, no matter the style guide.

Infants (0 – 6 months)

Toddlers (7 months – 2 years)

Kids (3 – 8 Years)

Pre-teens (9 – 12 Years)

Can I Change My Order Details?

For sure—you’re not locked in! Chat with your writer anytime through our handy system to update instructions, tweak the focus, or toss in new specifics, and they’ll adjust on the fly, even if they’re mid-draft. It’s all about keeping your paper exactly how you want it, hassle-free.

Children’s wear is mainly on a seasonal basis. Highest sales figures are usually recorded during the months of August – September. The average annual expenditure on kidswear is approximately Rs. 3, 857.

Market share of the Major Apparel Segments (2007)

Total size Rs. 122, 400 Crore

Determinants of feasibility of our business venture

Market- Children’s apparel includes clothing for kids between 0 and 14 years of age. Kidswear segment is largely unorganized and fragmented with local players. Kids wear market comprises almost 25% of the total apparel retailing market.

Drivers of growth-

Favourable demographic pattern

Rise in discretionary income

How Do I Order a Paper?

It’s a breeze—submit your order online with a few clicks, then track progress with drafts as your writer brings it to life. Once it’s ready, download it from your account, review it, and release payment only when you’re totally satisfied—easy, affordable help whenever you need it. Plus, you can reach out to support 24/7 if you’ve got questions along the way!

Growth in organized retail

Changing fashion trends

Kids emerging as independent buyers

Challenges-

Rising prices of raw materials

How Quick Can You Write?

Need it fast? We can whip up a top-quality paper in 24 hours—fully researched and polished, no corners cut. Just pick your deadline when you order, and we’ll hustle to make it happen, even for those nail-biting, last-minute turnarounds you didn’t see coming.

Competition from the unorganized players

Import of cheaper machinery

Absence of global export subsidies

Trends-

Entry of international players

Adult branded apparel makers entering the segment

Can You Handle Tough Topics?

Absolutely—bring it on! Our writers, many with advanced degrees like Master’s or PhDs, thrive on challenges and dive deep into any subject, from obscure history to cutting-edge science. They’ll craft a standout paper with thorough research and clear writing, tailored to wow your professor.

Players tying up with the entertainment fraternity

Increase in private equity investments

Fashion designers focusing on kidswear

Competition- Most of the branded players present in the market are engaged in both manufacturing and retailing.

Financial Analysis

Tags: Cheap dissertation writing services UK, Cheap essay writer Australia, Chicago/Turabian citation format example essay, Grad Coach