Analysis Essay about the Marketing Processes and Theories

This analysis is about the marketing processes and theories within an international context, from my own experiences as a consumer and marketing student in the international context. This is about the “outside in” looking at a context, and analyzing the key market and competitive factors. At last, the identification of one local organization that operates in that market context and provides an evaluation of their marketing strategiesTherefore, it is about the contextual background that represents the national or regional context of the analysis and the geographical, social, cultural, religious and other environmental and contextual factors.I choose one of the biggest and oldest companies of my country India, THE TATA GROUP OF COMPANIES. It is an Indian multinational conglomerate holding company headquartered in Mumbai, Maharashtra, India. It was founded in 1868 by Jamsetji Tata and gained international recognition after purchasing several global companies.

It is one of India’s largest conglomerates and is owned by “Tata Sons”, a charity registered with the Charity commissioner in India.

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The Tata group’s global footprint spans more than 100 countries in six continents The Tata group comprises over a 100 operating companies spread across six continents.CONTEXTUALIZATIONTata Group is an Indian multinational conglomerate holding company headquartered in Mumbai, Maharashtra, India. It was founded in 1868 by Jamsetji Tata and gained international recognition after purchasing several global companies. It is one of India’s largest conglomerates and is owned by “Tata Sons”, a charity registered with the Charity commissioner in India.Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors and shareholders.According to TATA GROUP (2017) There are 30 publicly listed Tata enterprises with a combined market capitalization of about $145 billion as of November 2017.

Tata companies with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Taj Hotels.