Posted: January 20th, 2023

A Structured Literature Review on The Impact of Premium Pricing Strategies

Dissertation Topic: A Structured Literature Review on The Impact of Premium Pricing Strategies: A Case Study on Apple Inc company.
Chapter I. Introduction
Background on the topic of premium pricing strategies in the technology industry.
Rationale for conducting a case study on Apple Inc.
Research questions.
Research objectives.
Chapter II. Literature Search
Description of the search strategies used to identify relevant studies.
Inclusion and exclusion criteria for selecting studies.
Data sources searched.
Chapter III. Study Selection
Description of the selection process for studies to be included in the review.
Number of studies identified and included in the review.
Characteristics of the included studies (e.g. study design, sample size, etc.)
Chapter IV. Data Extraction and Quality Assessment
Description of the process for extracting data from the selected studies.
Use of standardized tools to assess the quality of the studies.
Summary of the quality assessment findings.
Chapter V. Results
Presentation of themes emerging from the data.
Description of the meaning and significance of the themes.
Comparison of the findings to the case study on Apple Inc.
Chapter VI. Discussion
Interpretation of the results in relation to the research questions and objectives.
Comparison of the findings to previous research and theoretical frameworks.
Implications of the review for practitioners and policymakers.
Suggestions for future research.
Chapter VII. Conclusion
Summary of the main findings and contributions of the review.
Limitations of the review and areas for improvement.
Final thoughts and conclusions on the impact of premium pricing strategies in the technology industry.
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This dissertation proposal outlines a structured literature review on the topic of premium pricing strategies in the technology industry, with a specific focus on a case study of Apple Inc. The proposal includes an introduction that provides background on the topic and rationale for conducting the case study on Apple Inc, as well as research questions and objectives. The literature search chapter describes the strategies used to identify relevant studies, inclusion and exclusion criteria, and data sources searched. The study selection chapter outlines the process for selecting studies to be included in the review, the number of studies identified and included, and characteristics of the included studies. The data extraction and quality assessment chapter describes the process for extracting data from the selected studies and the use of standardized tools to assess the quality of the studies. The results chapter presents themes emerging from the data, compares the findings to the case study on Apple Inc, and provides a description of the meaning and significance of the themes. The discussion chapter interprets the results in relation to the research questions and objectives, compares the findings to previous research and theoretical frameworks, and provides implications for practitioners and policymakers, as well as suggestions for future research. The conclusion chapter summarizes the main findings and contributions of the review, limitations of the review, and final thoughts and conclusions on the impact of premium pricing strategies in the technology industry.
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Premium pricing is a strategy used by companies to sell their products or services at a higher price point than the competition, based on the perception of higher quality or exclusivity. In the case of Apple Inc, this strategy has been very successful. Apple has been able to charge premium prices for its products because of its strong brand, innovative designs, and reputation for producing high-quality products. This has allowed Apple to maintain high profit margins and generate significant revenue, even as the overall market for consumer electronics becomes increasingly competitive. Additionally, Apple's premium pricing strategy has also helped the company to establish a loyal customer base, who are willing to pay more for Apple's products because of their perceived value.

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