A Project Report On Alcon Mercedes Benz Marketing Essay

Alcon Mercedes Benz dealership was started in Goa by Aakash Khaunte, MD of Alcon Enterporises in association with Mercedes- Benz India on May 10, 2009. With this dealership launch, Mercedes-Benz India became the first luxury car maker in India to open a dealership, in Goa.Strategically located in Porvorim,the new facility has a total area of 11,100 sq. ft and features a valet service, plush customer lounge & full-fledged workshop with an independent service facility for spares and service advantageously located in Taleigaon having a spread across of over 7500 sq. ft. of space.

With an initial investment of INR 2.5 Crores, Alcon’s state-of-the-art dealership represents all the brand attributes of Mercedes-Benz: a magnificent showroom, drive-in valet service, a luxurious customer lounge and well trained staff to complete the Mercedes-Benz experience. Also inaugurated was the service center, equipped with five mechanical bays with very well trained service personnel geared to ensure quick, efficient service delivery.

What Citation Formats Do You Support?

We hear “Can you write in APA or MLA?” all the time—and the answer’s a big yes, plus way more! Our writers are wizards with every style—APA, MLA, Harvard, Chicago, Turabian, you name it—delivering flawless formatting tailored to your assignment. Whether it’s a tricky in-text citation or a perfectly styled reference list, they’ve got the skills to make your paper academically spot-on.

With establishment of the facility at Goa, Mercedes-Benz now enjoys a network spread across 26 cities with over 55 touch-points in India and retains the distinction of being the luxury player with the widest and most intensive network of sales and after-sales services in India.

Goa is an important market for us, with an established base of over 125 Mercedes customers already in this region.  Ours is the first and the only luxury auto dealership in Goa- a fact that reinforces our seriousness and commitment about this market.

Enter our big world of luxury and convenience.

Enter the Alcon Mercedes-Benz showroom and you’ll understand what size really means.

Are Paper Services Legal?

Yes, completely! They’re a valid tool for getting sample papers to boost your own writing skills, and there’s nothing shady about that. Use them right—like a study guide or a model to learn from—and they’re a smart, ethical way to level up your grades without breaking any rules.

The 3-S showroom is executed on a large scale, with a magnificent facia built such that it can be spotted from far away with 200 sq mts. of display area. This glittering space houses spanking new Mercedes-Benzes which show themselves off and additionally there is a huge, plush customer lounge, where you can relax while your paperwork is done.

The whole showroom basks in an exclusive lighting arrangement that gives you the feeling that you’ve entered another world.

The Research

How Much for a Paper?

Prices start at $10 per page for undergrad work and go up to $21 for advanced levels, depending on urgency and any extras you toss in. Deadlines range from a lightning-fast 3 hours to a chill 14 days—plenty of wiggle room there! Plus, if you’re ordering big, you’ll snag 5-10% off, making it easier on your wallet while still getting top-notch quality.

Research objective:

To measure customer satisfaction on sales service provided by Alcon Mercedes Benz.

Research methodology:

Research Tool: Questionnaire

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Nope—your secret’s locked down tight. We encrypt all your data with top-tier security, and every paper’s crafted fresh just for you, run through originality checks to prove it’s one-of-a-kind. No one—professors, classmates, or anyone—will ever know you teamed up with us, guaranteed.

Sampling Technique: Random sampling

Sample size: 100.

Sample frame: The respondents of this survey are the consumers of Alcon Mercedes Benz.

Sample location: Consumers from the property of Alcon Mercedes Benz.

Do You Rely on AI?

Not even a little—our writers are real-deal experts with degrees, crafting every paper by hand with care and know-how. No AI shortcuts here; it’s all human skill, backed by thorough research and double-checked for uniqueness. You’re getting authentic work that stands out for all the right reasons.

Data collection method:

Primary data

The primary data for this survey was collected from the consumers from the property of Alcon Mercedes Benz through the distribution of questionnaire.

Secondary data research

Why Are You Top for Research Papers?

Our writers are Ph.D.-level pros who live for nailing the details—think deep research and razor-sharp arguments. We pair that with top plagiarism tools, free revisions to tweak anything you need, and fast turnarounds that don’t skimp on quality. Your research paper won’t just shine—it’ll set the bar.

Secondary data was generated from internet, magazines and by discussion with the manager.

Graphical representation

Tools for analysis: Tools such as cross tabulations, percentages, pie charts, column charts are used for analysing the data and arriving at the conclusion. Following are the graphical representations and tabulations of the same.

Greetings/ welcome at showroom

Who’s Behind My Essays?

You’re in good hands with degree-holding pros—many rocking Master’s or higher—who’ve crushed our tough vetting tests in writing and their fields. They’re your partners in this, hitting tight deadlines and academic standards with ease, all while tailoring every essay to your exact needs. No matter the topic, they’ve got the chops to make it stellar.

No. of response

Highly satisfied

Satisfied

40

Is My Paper Original?

100%—we promise! Every paper’s written fresh from scratch—no AI, no copying—just solid research and proper citations from our expert writers. You can even request a plagiarism report to see it’s 95%+ unique, giving you total confidence it’s submission-ready and one-of-a-kind.

Not satisfied not dissatisfied

7

Dissatisfied

2

Can You Do Any Citation Style?

Yep—APA, Turabian, IEEE, Chicago, MLA, whatever you throw at us! Our writers nail every detail of your chosen style, matching your guidelines down to the last comma and period. It’s all about making sure your paper fits academic expectations perfectly, no sweat.

Highly dissatisfied

0

  Can you please mention your initial needs of a car

No. of respondents

Can I Adjust Instructions Later?

Absolutely—life happens, and we’re flexible! Chat with your writer anytime through our system to update details, tweak the focus, or add new requirements, and they’ll pivot fast to keep your paper on point. It’s all about making sure the final draft is exactly what you need, no stress involved.

Car design

10

Luxury

25

How Do I Get Started?

It’s super easy—order online with a few clicks, then track progress with drafts as your writer works their magic. Once it’s done, download it from your account, give it a once-over, and release payment only when you’re thrilled with the result. It’s fast, affordable, and built with students like you in mind!

Performance in terms of mileage, power.

38

If any other then please mention-

9

How Fast for Rush Jobs?

We can crank out a killer paper in 24 hours—quality locked in, no shortcuts. Just set your deadline when you order, and our pros will hustle to deliver, even if you’re racing the clock. Perfect for those last-minute crunches without compromising on the good stuff.

Were your needs identified clearly by the salesperson?

No. responses

Yes

44

no

Can You Handle Complex Subjects?

For sure! Our writers with advanced degrees dive into any topic—think quantum physics or medieval lit—with deep research and clear, sharp writing. They’ll tailor it to your academic level, ensuring it’s thorough yet easy to follow, no matter how tricky the subject gets.

9

to an extent

7

Rate the sales executive you interacted with during the sales service on

i.                    Knowledge of car

How Do You Meet Prof Standards?

We stick to your rubric like glue—nailing the structure, depth, and tone your professor wants—then polish it with edits for that extra shine. Our writers know what profs look for, and we double-check every detail to make sure it’s submission-ready and grade-worthy.

No. of responses

Excellent

13

Good

What’s Your Editing Like?

Send us your draft and tell us your goals—we’ll refine it, tightening arguments and boosting clarity while keeping your unique voice intact. Our editors work fast, delivering pro-level results that make your paper pop, whether it’s a light touch-up or a deeper rework.

34

Average

10

poor

3

Can You Pick My Topic?

Yes—we’ve got your back! We’ll brainstorm fresh, workable ideas tailored to your assignment, picking ones that spark interest and fit the scope. You choose the winner, and we’ll turn it into a standout paper that’s all yours.

ii.                  Explanation of documents

No. of responses

Excellent

9

Good

23

Average

Do You Do Quick Revisions?

Yep—need changes fast? We’ll jump on your paper and polish it up in hours, fixing whatever needs tweaking so it’s ready to submit with zero stress. Just let us know what’s off, and we’ll make it right, pronto.

26

poor

2

iii.                Solving queries

No. of responses

Excellent

Can You Outline First?

Sure thing! We’ll whip up a clear outline to map out your paper’s flow—key points, structure, all of it—so you can sign off before we dive in. It’s a handy way to keep everything aligned with your vision from the start.

8

Good

29

Average

21

poor

3

iv.                Communication

Can You Add Data or Graphs?

Absolutely—we’ll weave in sharp analysis or eye-catching visuals like stats and charts to level up your paper. Whether it’s crunching numbers or designing a graph, our writers make it professional and impactful, tailored to your topic.

No. of responses

Excellent

15

Good

36

Average

9

poor

0

v.                  Behaviour

How Do You Manage Big Projects?

We tackle each chunk with precision, keeping quality consistent and deadlines on track from start to finish. Whether it’s a dissertation or a multi-part essay, we stay in sync with you, delivering top-notch work every step of the way.

No. of responses

Excellent

5

Good

43

Do You Follow Global Academic Rules?

Yes—we’ve got it down! Our writers switch seamlessly between UK, US, Australian, or any other standards, matching your school’s exact expectations. Your paper will feel native to your system, polished and ready for wherever you’re studying.

Average

12

poor

0

vi.                Personality

What is a progressive delivery and how does it work?

Progressive delivery is a cool option where we send your paper in chunks—perfect for big projects like theses or dissertations. You can even pay for it in installments. It’s just 10% extra on your order price, but the perks are worth it. You’ll stay in closer touch with your writer and can give feedback on each part before they move to the next. That way, you’re in the driver’s seat, making sure everything lines up with what you need. It saves time too—your writer can tweak things based on your notes without having to redo huge sections later.

No. of responses

Excellent

9

Good

I received some comments from my teacher. Can you help me with them?

Absolutely! If your teacher’s got feedback, you can request a free revision within 7 days of approving your paper—just hit the revision request button on your personal order page. Want a different writer to take a crack at it? You can ask for that too, though we might need an extra 12 hours to line someone up. After that 7-day window, free revisions wrap up, but you can still go for a paid minor or major revision (details are on your order page). What if I’m not satisfied with my order? If your paper needs some tweaks, you’ve got that free 7-day revision window after approval—just use the “Revision” button on your page. Once those 7 days are up, paid revision options kick in, and the cost depends on how much needs fixing. Chat with our support team to figure out the best way forward. If you feel the writer missed the mark on your instructions and the quality’s off, let us know—we’ll dig in and sort it out. If revisions don’t cut it, you can ask for a refund. Our dispute team will look into it and figure out what we can offer. Check out our money-back guarantee page for the full scoop.

41

Average

10

poor

0

6.      Were you provided with any financial scheme during the purchase of your vehicle?

yes

50

no

10

Did the financial scheme affect your decision on choice of car?

Yes

48

No

8

  Was the vehicle booked delivered to you on the due date?

Yes

56

no

4

  How would you rate the overall delivery process of the vehicle?

No. of response

Highly satisfied

Satisfied

14

Not satisfied not dissatisfied

33

Dissatisfied

11

Highly dissatisfied

2

Were these expectations met?

Yes

38

No

2

To an extent

11

Exceeded

9

  How would you rate the overall sales service provided by Alcon Mercedes Benz?

No. of response

Highly satisfied

Satisfied

9

Not satisfied not dissatisfied

38

Dissatisfied

11

Highly dissatisfied

2

Findings from the research

The customers of Mercedes are difficult to be pleased as the customer expectation is very high on each of the services they provide. The standard of Mercedes benz customers is very high so it has to be excellent in all the factors of the service they provide.

Recommendations

Alcon Mercedes benz should take care of its standards as the customers it is dealing are very high profile and need to be treated differently than the normal customer. They should improve in areas like communication skills of the sales executives. It should also train its sales team to understand the queries of the customer and solving them effectively.

Conclusion

After conducting a survey to measure customer satisfaction on sales service provided by alcon Mercedes benz a conclusion can be drawn that alcon Mercedes benz has a high number of satisfied customers with regards to its sales service.

Supporting facts

  Were these expectations met?

Yes

38

No

2

To an extent

11

Exceeded

9

16.  How would you rate the overall sales service provided by Alcon Mercedes Benz?

No. of response

Highly satisfied

Satisfied

9

Not satisfied not dissatisfied

38

Dissatisfied

11

Highly dissatisfied

2

Learning

I got a exposure to the real world of sale. I learnt how a sales person convinces its customer to buy its product. I got an experience to sale a premium product which is difficult to get.

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