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Posted: February 27th, 2022
Question description
First of all, I am well aware that there is a case study already done on this online, if I wanted to plagiarize it, I wouldn't be paying you. So if you can't produce quality original work, MOVE ALONG, DON'T WASTE MY TIME- THIS ASSIGNMENT IS NOT FOR YOU!Case : Amazon.com Inc. (Attached)Case Study.docxRead the case carefully. Following the directions below, answer the questions and summarize the case. Submit the case responses and summary in one documenti. Describe the portfolio of new business services being launched by Amazon.com. (100 points)Guidelines: You will divide your discussion in two paragraphs:Paragraph 1Your First Paragraph will explain/discuss the underlying logic of Amazon’s new business initiatives; then continue to discuss specifically what Amazon will offer in reference to its cutting edge capabilities to coordinate its services. Voice your opinion about what many observers think in relation to the company’s logic to the new initiatives. Identify and explain the business model used by Amazon to operate its core business. Document and/or illustrate your ideas.Paragraph 2In your second paragraph, give your intellectual judgment on the company’s costs of producing new services. Does this initiative reduce or increase its profits and margins? Why and why not? Document your answer. Continue your discussion by explaining the type of job seekers that the company is hiring and why? Speculate on the company’s expenditure of 2006 to grow and what happen to its profits. Give full assessment of Amazon’s financial performance to close your discussion.This assignment is a take home exam to allow students to demonstrate the analytical, integrative, critical thinking and problem-solving skills. Your work should reflect graduate work standing with smooth flow of ideas. Statements must always be supported by facts. Write to show what you have acquired in this marketing course and avoid misusing the personal pronoun “they” and the possessive pronoun “their” when referring to Amazon.com. It will be preferable that you use “it” and “its”, respectively. Understand that deep analysis is required for these assignments.Do not just write what you want to write, but you must be able to answer specifically the question that is asked in well-organized manner following the guideline.Note: You are not limited to the ideas aforementioned but they must be shown in your discussions. I strongly recommend that all ideas borrowed must be cited to avoid to be charged with the plagiarism.II. Case Summary (75 points)Summarize Amazon.com Case. The case summary is not a case review, so your view or opinion will not be necessary. Identify and summarize the main points of the author(s) in a paragraph or few words. Your case summary must be submitted as a single document along with your case responses in Part I.Grading RubricCriteriaPointsPART IAnalytical and Logical Thinking Demonstrate the ability to apply analytical and logical thinking to gathering and analyzing data using a logical and systematic process.30Critical Thinking It is the ability to think clearly and rationally. It includes the ability to engage in reflective and independent thinking. Critical thinking tenets are as follow:Understand the logical connections between ideasIdentify, construct and evaluate argumentsDetect inconsistencies and common mistakes in reasoningSolve problem systematicallyIdentify the relevance and importance of ideasReflect on the justification of one's own beliefs and values30Integrative and Problem SolvingIntegrative: connecting skills and knowledge from multiple sources and experiences as related to your topic utilizing diverse and event contradictory viewpoints.Problem-solving- There are 4 basic steps:Defining the problemGenerating alternativeEvaluating and Selecting alternativesImplementing solution28Grammar and/or Spelling12PART IISummarize the Case75Total175RubricMBA630 Case ExamsMBA630 Case ExamsCriteriaRatingsPtsAnalytical and Logical ThinkingDemonstrate the ability to apply analytical and logical thinking to gathering and analyzing data using a logical and systematic process.30 ptsNo Marks0 pts30 ptsCritical ThinkingIt is the ability to think clearly and rationally. It includes the ability to engage in reflective and independent thinking. Critical thinking tenets are as follow: Understand the logical connections between ideas. Identify, construct and evaluate arguments. Detect inconsistencies and common mistakes in reasoning. Solve problem systematically. Identify the relevance and importance of ideas. Reflect on the justification of one's own beliefs and values.30 ptsNo Marks0 pts30 ptsIntegrative and Problem SolvingIntegrative: connecting skills and knowledge from multiple sources and experiences as related to your topic utilizing diverse and event contradictory viewpoints. Problem-solving- There are 4 basic steps: 1. Defining the problem 2. Generating alternative 3. Evaluating and Selecting alternatives 4. Implementing solution28 ptsNo Marks0 pts28 ptsGrammar and/or SpellingFull Marks12 ptsNo Marks0 pts12 ptsSummarize the CaseFull Marks75 ptsNo Marks0 pts75 ptsTotal Points: 175
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