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Posted: May 6th, 2019
Contagious: Why Things Catch On Jonah Berger, Simon and Schuster, Marketing Reading Notes help
Question description
Reading the book of Contagious: Why Things Catch On
Jonah Berger, Simon and Schuster, 2013 Wrtie a reading notes with Format: -Three-page maximum , single space, business block, justified margins, 10-point font -APA bibliographic citation of the work as your ‘title’- Central theme – identify author’s main lesson/argument – what is the author(s) teaching us -Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject -Main takeaways – so what and now what? How do we best apply the knowledge from this book? contagious_why_things_catch_on___jonah_berger.pdf
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