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Posted: October 20th, 2021
Market Research and Competitor Analysis Assignment | Homework For You
Assessment Brief: Salus Supermarkets was started by Jo Sands and his wife, Beni, in 2005. They opened one small store in their town of Rankisten, to start with. Beni had spotted the opportunity of opening a small supermarket and its potential for growth.
, Salus Supermarket has 10 stores dotted around the region and in 2017 it had sales revenue of £39.5 million and profits of £12 million.
However, competitors have begun to open stores directly in competition with Salus. Jo and Beni are worried and would like to have better picture of their business by conducting market research and competitor analysis. As they do not have sufficient knowledge on how to proceed the research and also they do not understand certain terminology and concepts, they have approached you to carry out this research on their behalf and write a report which will form their basis of understanding and incorporation of the research process into their decision making. You are required to undertake a research to meet the following objectives. Finance homework help
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