Hard Rock Cafe

They have been developed supply chain management. Recently, they have changed the main target customers who are travelers to local residents. One of the examples is that they opened stores in Manchester and Brimming. Those places are not travelers to visit very often. They focus on more local customers. 2.

As Hard Rock Cafe© has changed its strategy, how has its responses to some of the 10 decisions of MM changed? Hard Rock cafe© serve different experience for customers.In order to do it, they needed to alter quality management, process design, layout design and human resources. From my point of view about it, they dramatically changed process design, layout design and human resources because those factors are more directly influence customer services and atmosphere. Shop concept and make suitable atmosphere are necessary to establish brand image and customers experience. 3. Where does Hard Rock fit in the four international operations strategies outlined in Figure 2.

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9? Explain your answer.

Multidimensional strategy Hard Rock Cafe© belongs to Multidimensional Strategy. It uses the original domestic concept and developed more strong simple company image all over the world. However, when it comes to the operations, they try to adapt local business customs to minimize risk factors which are already mentioned above.