Cartoon Saloon Organisational Structure

1.a. History

Cartoon Saloon is an animation studio, based in Kilkenny city, Ireland, formed in 1999 by three college friends Paul Young, Tomm Moore and Nora Twomey. They produce shorts, feature films and TV series that are very popular in Ireland and worldwide.

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Cartoon Saloon became internationally famous after their two Academy Awards, BAFTA and Oscar nominations for their feature films “The Secret of Kells” and “Song of the Sea”. Their award winning show “Puffin Rock” is currently being broadcast around the world: UK (NickJr), Ireland (RTE), Australia, Sweden, Iceland, Norway and Denmark, and has exclusively premiered on Netflix globally including the U.S. and Canada.

Cartoon Saloon partner with a lot of international artists and companies to tell new unique stories on the screen. Recently they have joined forces with the Canadian company Mercury Filmworks to create a new full service animation studio that will be based in Kilkenny, Ireland and will create 140 new jobs in the region.

Company type Animation studio

Industry Media & Entertainment

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Products Animated feature films

TV series

Commercials

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Short films

Illustration

Design

Size around 70 permanent employees

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AddressThe Maltings, Tilbury Place, James’ Street, Kilkenny, Ireland.

Webwww.cartoonsaloon.ie    

Cartoon Saloon is a Private Sector Organisation. It has three officially registered companies under its name: The Cartoon Saloon LTD (set up in 2000, 4 shareholders), Cartoon Saloon Production LTD (set up in 2013) and Cartoon Saloon Brand Development LTD (set up in 2015). All are Private Limited Companies By Shares.

1.b. Description of 4 departments in Cartoon Saloon

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Company’s department structure can be divided into two main sectors: PRODUCTION and MANAGEMENT. Management sector include all departments that support the work of the Production Department.

Production Department

Production department in the animation studio has the prevalent numbers of employees and is in charge of the whole process of creating visual products (films, series, commercials, illustrations etc.) and include: Pre-production, Production and Post-production processes.

Pre-production is a stage when the team comes up with a concept and genre, develops a story, creates a storyboard and sketches layouts, chooses camera angles and prepares all pieces to start the Production process.

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Production itself include such activities as drawing, creating illustrations, texturing, colouring, shading, lighting, voice and music recording, sound effects etc. based on the guidelines established in the Pre-production stage.

And the final Post-production step of film creation is when everything is being brought together: music and voice combined with the graphics, scenes being cut and the whole film being edited.

Main functions of Production Department:

• Creating an idea for a future product
• Writing a script
• Drawing a storyboard
• Developing Layouts
• Voice and music recording
• Drawing/illustrating/colouring/shading/lighting
• Direction and coordination of all processes mentioned above

Administration Department

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Administration department links all sectors in the organization together, maintain the smooth flow of information from one part to another and supports activity and processes happening in the office so the work to be fast, efficient and professional.

Main functions of Administration Department:

• Reception duties
• Purchasing office supplies and machines, maintaining it in working order
• Storage control
• Dealing with incoming and outgoing correspondence
• Meetings organisation
• Record keeping, filing, processing data
• Business trips organisation

Marketing department

Marketing department in the company carries out essential market analysis and promotional support for the product. To get and stay on the top in such a variable sphere where it’s hard sometimes to predict people preferences and market flows, to come up with new and unique ideas that will meet and elicit the right public response, marketing team should be extremely sensitive to media trends and constantly study social media channels.

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Main functions of Marketing Department:

• Market research
• Media and PR
• Product licensing
• Promotion and Sales coordination
• Search for investors

IT Department

IT department is responsible for the technical support of the office. These are a lot of special software, cameras and workstation computers being used in the Production department of the animation studio that need specific knowledge from the IT team.

Main functions of IT Department:

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• Technical support and problem solutions
• Software research and development
• Network security
• Data storage management

1.c. Organisational chart and typical duties for 2 selected jobs

Cartoons Saloons’ company structure consists of 5 main levels: Shareholders, Board of Directors, Managing Director, Departments and their Employees.

*See the next page for Organisational Chart Picture.

Among the large number of team members, there are following workers:

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CARTOONIST (PRODUCTION DEPARTMENT) – a visual artist who specialises in drawing animation (cartoons). Knows how to operate special computer software, can work in many formats and basic duties include creation of:

• Animation
• Short films
• Booklets
• Graphic design
• Illustrations
• Posters
• Advertisements
• Motion pictures or computer animated films

PR & MEDIA MANAGER (MARKETING AND PR DEPARTMENT) is responsible for external communication activity of the company and duties include:

• Press communication activity
• Social media activity
• Building and maintaining the good image of the company
• Planning publicity campaigns
• Writing presentations and press releases
• Organising press conferences, exhibitions, open days and visits
• Speaking publicly at interviews, presentations and press conferences
• Media coverage analysis
• Relevant market research