Task 2 \u2014 Growing the business
\nHaving considered how you would go about building and nurturing relationships, George and Mildred now require you to turn your attention to marketing and promoting CCF & MB\u2019s business. This requires you to develop, implement, monitor and adjust a Marketing Plan for the business. When doing this, you will need to:
\n\u2022 Ensure your plan is developed in line with CCF & MB\u2019s vision statement.
\n\u2022 Conduct some research (or make assumptions) and identify key market data for the plan. This can include, for example, customer demographics, product types (i.e. census data if available), marketing media data (i.e. social media).
\n\u2022 Identify of target markets, using a combination of research and your own personal experience.
\n\u2022 Identify your major competitors (at least two) with a competitor analysis developed for each competitor.
\n\u2022 Conduct a review of CCF & MB\u2019s current market position based on your research findings in conjunction with competitor analysis; and identify where improvements can be made.
\n\u2022 Document changes you could introduce to improve the brand of CCF & MB, and what promotional activities you could introduce to build the customer base.
\n\u2022 The provision of options for increasing yield per existing client.
\n1. To develop and implement the marketing plan, complete the table below:
\nStudent response to Task 2 Question 1
\nImplementing the Marketing plan
\nTask Steps Required Resources Required Who will complete this Date to Start Date to Complete
\nIdentify land developers and builders in the area Research on the internet, checking local listings and identify local developers
\nInternet, phone, business cards and our business flyer
\nAll brokers working for CCF & MB
\n31\/08\/2020
\n04\/08\/2020
\nDevelop set by step guide which involved the start to finish process from purchasing a block of land right through to construction completion Research to be completed through lender portal, internet and speak to local builders and agents who specialise in selling land Study need to be completed to specialise in this type of finance. CCF & MB owners 31\/08\/2020 07\/09\/2020
\nContact all identified developers and builders Once contacted arrange meetings with at least 2 developers and 2 builders Phone, funds to buy coffee or lunch and marketing materials like business cards and our business flyer CCF & MB owners 08\/09\/2020 10\/09\/2020<\/p>\n
2. To monitor the marketing plan, complete the table below:
\nStudent response to Task 2 Question 2
\nMonitoring the Marketing Plan
\nMarketing plan targets Monitoring process Period one Period two Period three Period four Average
\nAnswer here Answer here Answer here Answer here Answer here Answer here Answer here<\/p>\n
3. To make adjustments to the marketing plan, complete the table below:
\nStudent response to Task 2 Question 3
\nAdjusting the marketing plan
\nIdentified task requiring adjustment Changes required
\nAnswer here Answer here
\n(1,000 words)
\nWhen completing this task, assumptions are permitted although they must not be in conflict with the information provided in the background information.
\nNOTE to students: You can add lines to the tables if necessary
\nAssessor feedback for Task 2: Resubmission required?
\nNo
\nTask 3 \u2014 Identifying risk and applying risk management processes
\nGeorge and Mildred have become very concerned about the potential risks that could jeopardise
\nCCF & MB\u2019s business operations. They were very impressed with your growth and marketing essay writing plans for
\nCCF & MB so they have now moved you into more of a general manager\u2019s role with expanded responsibilities, including managing CCF & MB\u2019s risk.
\n1. As part of your new responsibilities you are required to develop a risk management plan which:
\n\u2022 Establishes the context for CCF & MB\u2019s risk management plan.
\n\u2022 Lists and explains the tools you will use in assessing the risks you identify.
\n\u2022 Identifies the stakeholders you would consult in establishing context and the tools you would use in identifying CCF & MB\u2019s risks.
\n\u2022 Identifies at least two risks that CCF & MB could face for each of the six categories of business risk including strategic risks, compliance risks, financial risk, operational risks, market and environmental risks and reputational risks with an appropriate risk statement for each identified risk.
\nNote: You may make any assumptions in producing your plan, but these should be documented either in the body of your plan or separately before you produce it. You are not permitted to simply answer the points detailed above.
\nStudent response to Task 3: Question 1
\nAnswer here
\n2. Refer to the email from co-worker identifying potential risk in the toolbox. Using the box below, write an email to management outlining the identified risk, your analysis, how you would evaluate the risk and suggest how the risk could be best treated.
\nStudent response to Task 3: Question 2
\nAnswer here
\n3. Refer to the Risk treatment mapping guide in the toolbox. Using the following steps, complete the Risk evaluation and treatment table below:
\nStep 1. Through analysis, identify the risks CC & MB\u2019s business may face; and complete that column. This is to include both legislative and financial risks.
\nStep 2. By using the Risk treatment mapping guide in the toolbox, appraise the likelihood and consequence for each risk identified and include these in the table.
\nStep 3. Define how each risk can be treated, and whether a potentially serious risk should be escalated to management.
\nStep 4. Develop recommendations to mitigate identified risks.
\nStep 5. Provide recommendations on how to monitor and review the risks identified.
\nStudent response to Task 3: Question 3
\nAnswer here
\nComplete for Task 6: Risk evaluation and treatment map
\nRisk identified
\n(through analysis) Likelihood
\n(risk evaluation criteria) Consequence Treatment
\n(comment if risk should be escalated to management for supervision) Mitigate identified risks
\n(provide recommendations to mitigate risk) Monitor
\n(include how to be monitored and how often to be reviewed)<\/p>\n
(Task 3: Questions 1-3, 1,000 words)
\nAssessor feedback for Task 3: Resubmission required?<\/p>\n","protected":false},"excerpt":{"rendered":"
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