Exercise Content
Assignment / Keystone
Keystone Critical Thinking Exercise: Harvard Business Publishing
You must go to the website: https://hbsp.harvard.edu/Establish a free account: https://hbsp.harvard.edu/registration/student/ Then, use this other link to access the Case Study by Harvard, and pay for it. It is only $4.25. https://hbsp.harvard.edu/import/1099685
Note/ If you have issues, please call the Harvard Business Publishing Education Support Desk for assistance1-800-545-7685
InstructionsRead your case carefullyWrite a minimum 2-page paper analyzing the case and answering the questions at the end of the case.Write Original (No more than 30 % paraphrase)Format your paper and citations APA style of writing
Harvard Case: Virgin Galactic: Diffusion of Innovation in Space Tourism?In December 2018, US-based Virgin Galactic LLC (Virgin Galactic), a commercial space tourism company founded by Sir Richard Branson, launched its first successful crewed test spacecraft. The company’s goal was to launch suborbital space tourism in 2019. However, experts and critics voiced concerns that Virgin Galactic’s space tourism program could have adverse environmental and health effects.
Arpita Agnihotri is affiliated with Pennsylvania State University – Harrisburg. Saurabh Bhattacharya is affiliated with Newcastle University. Rubrics
Exemplary 3.37-3.75 Competent 3.00-3.33 Developing 2.62-2.96 Emerging 2.25-2.58
Identification of Main Issues/ Problems3.75 pts Identifies and demonstrates a sophisticated understanding of the main issues/problems in the case study. Identifies and demonstrates an accomplished understanding of the main issues/problems in the case study. Identifies and demonstrates an acceptable understanding of the main issues/problems in the case study. Identifies and demonstrates a weak understanding of the main issues/problems in the case study.
Analysis and Evaluation of the Issues/Problems3.75 pts Presents an insightful and thorough analysis of all identified issues/problems. Presents a thorough analysis of all identified issues/problems. Presents a superficial analysis of all identified issues/problems. Presents an incomplete analysis of all identified issues/problems.
Recommendations on effective Solutions/Strategies3.75 pts Supports diagnosis and opinions with strong arguments and well-documented evidence; presents a balanced and critical view; interpretation is both reasonable and objective. Supports diagnosis and opinions with limited reasoning and evidence; presents a somewhat one-sided argument; demonstrate little engagement with ideas presented. Little action suggested and/or appropriate solutions proposed to the issues in the case study. No action suggested and inappropriate solutions proposed to the issues in the case study.
Writing Mechanics, 3.75 pts No grammatical, spelling or punctuation errors. All sources (information and graphics) are accurately documented in APA format. Almost no grammatical, spelling or punctuation errors. All sources (information and graphics) are accurately documented, but a few are not in APA. A few grammatical spelling, or punctuation errors. All sources (information and graphics) are accurately documented, but many are not APA. Many grammatical, spelling, or punctuation errors. Some sources are not accurately documented.
TOTAL = 15
Rubrics/Feedback
Identification of Main Issues/ Problems = 3.75 pts
Analysis and Evaluation of the Issues/Problems = 3.75 pts
Recommendations on effective Solutions/Strategies = 3.75 pts
Writing Mechanics = 3.75 pts